Agencies grade their own homework and platforms report their own results. Somewhere between the two sits the question nobody is paid to ask: what did the spend actually buy?

We review websites, ad accounts, analytics builds and the decks agencies present, tracing each claim back to the account data underneath it. You see what the money bought and where the reporting flatters it.

What the work covers

A review can be as narrow as one vendor deck or as wide as the whole digital estate. Website audits cover speed, accessibility, search visibility and conversion paths. Ad account reviews check structure, targeting, wasted spend and whether the conversions being counted are real. Analytics validation confirms the tracking measures what it claims to. And when a big decision is on the table, a second opinion before signing costs far less than a correction after.

Website Audit/Ad Account Review/Analytics Validation/Vendor Deck Analysis/Second Opinions

Why independence matters

We do not sell the media we audit, which is what makes the finding worth having. There is no retainer to protect and no follow-on buy to win, so the report says what the data says.

What you keep

A written finding, ranked by the money at stake, with the evidence attached so your team or your agency can act on it.

From Floof Thoughts